To deliver accessible financial services to both urban and rural areas
Build a first-tier large retail bank which is trustworthy, distinctive, prudent and safe, innovative, and with remarkable value
Create value for customers.
Integrity is the foundation of development.
Prudence leads to sustainability.
Employees are our greatest asset.
Excellence comes through professionalism.
Embrace change and always innovate.
Be responsible, resilient and caring
Together we make it better