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Development Strategy

Strategic Vision:Build a first-tier large retail bank which is trustworthy, distinctive, prudent, safe, innovative, and with remarkable value.

Strategic Target:Empower high-quality development with financial technology, accelerate transformation of business model, build a smart risk control system and enhance value creation to be a leading digital ecology bank serving the rural revitalization and new urbanization.

Strategic Guidelines:

1  Take promoting high-quality development as the theme;

2  Serve rural revitalization and new urbanization, provide service in lower-tier markets to consolidate county-level advantages, and make breakthroughs in key areas to enhance the competitiveness in cities, thus forming a strategic pattern driven by both urban and rural development;

3  Stick to the three-sphere positioning of serving Sannong, urban and rural residents and SMEs;

4  Focus on four fields of inclusive finance, wealth finance, industrial finance and green finance;

5  Advance five-pronged transformation of uniqueness, comprehensiveness, lightness, digitization and intensiveness;

6  Intensify the six strategies of technology empowerment, deepening customer relationship, boosting the leapfrog growth of fee and commission income, building a strong bank with talents, safeguarding the bank through risk management, and coordinated development.