Mission

To deliver accessible financial services to both urban and rural areas

Vision

Build a first-tier large retail bank which is trustworthy, distinctive, prudent and safe, innovative, and with remarkable value

Values

Create value for customers. 

Integrity is the foundation of development.

Prudence leads to sustainability. 

Employees are our greatest asset.

Excellence comes through professionalism.

Embrace change and always innovate.

Company Spirit

Be responsible, resilient and caring

Brand Premise

Together we make it better