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Agency insurance business refers to that, on the basis of signing the cooperation agreement with the insurance companies, the Bank accordingly leverages the advantages in the brand and the network available in urban and rural areas, makes full use of customer resources accumulated over the past years, recommends the insurance products to them and renders the after-sales services.
Since the resumption of performing the agency insurance business in 1998, the Bank has always followed the “customer-oriented” service philosophy, recommended the insurance products adapting to their demands and made the agency insurance available in nearly 40,000 outlets in 36 provinces (autonomous regions and municipalities) by tapping its advantages in operation, management and technology, and provided more than 80 million customers with warm and meticulous insurance services, making the consumers recognize the agency insurance business of PSBC. After the premium size hits more than RMB100 billion for six consecutive years, PSBC saw the agency premium up to RMB380 billion in 2015, remaining atop for nine consecutive years in the bancassurance market. Hence, it is no doubt that the agency insurance business has become the bellwether of the fee-based business of PSBC.
To further meet the customers' insurance demands and render the “one-stop” financial services, PSBC, based on the traditional life insurance, participating insurance, universal insurance and other insurance varieties, has introduced the education fund, pension fund, health insurance, accident insurance, property insurance and other risk-resistance & long-term saving products, forging the product lineup covering the pension, education, diseases, wealth management and other diversified demands of the customers and gradually realizing the transition from “product-oriented” to “customer-oriented”.