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PSBC organize financial knowledge publicity and popularization activities

Date: 2018-08-02

The Postal Savings Bank of China has recently organized and launched a campaign for popularizing the financial knowledge aimed at removing that last crucial hurdle in the provision of inclusive financial services, increasing the financial knowledge of and providing more benefits to the general public.

Outlets acted as the main channel of popularizing the financial knowledge. PSBC placed promotional materials, pasted posters, showed the knowledge in a rolling manner on the LED and provided one-to-one services over the counter at the outlets. The working groups went to the populated places such as residential communities, towns, schools and business districts for publicity, and gave financial knowledge-related lectures to special groups like the senior citizens, students and migrant workers. Moreover, to make the campaign more effective, PSBC introduced innovative means, and widely pushes financial knowledge through WeChat, weibo, micro film, and micro video to expand the influence of the activity.